Award-winning and multi-media published project

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A first for Mohawk, this flagship showroom was designed for real estate flexibility and efficiency to host seven significant and distinct carpet and flooring brands.

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Acknowledging that “carpet is king,” all design inspiration was drawn from flooring materials, manufacturing process and accouterments. The design concept uses the metaphor of a carpet roll unfurling with the two cylindrical volumes designated as Reception and a shared meeting space connecting the two ends of the floor.

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With spectacular four-sided views the showroom enjoys a strong Southern exposure. The curtain (made from carpet backing material) is both functional and metaphorical and acts as the connector weaving through all carpet brands.