Today we spend ninety-five percent of our lives in an inside. If our interiors represent our haven, nurture, entertainment, commerce, wellness, learning and places of sharing life together, then why, culturally, is the interior not revered and held in higher esteem and the design of the interior an essential requirement? After all, the origin of the interior is ancient, predates architecture and is situated in our days of cave dwellings (when our primal and essential concern was for food and shelter). Curiously at that time (dating back to 5000 BC) we also painted the walls of our caves. Simplistically speaking, it could be extrapolated that along with art, the initial design disciplines were design for the interior and clothing, both of which predate all other design fields. The interior is so intrinsic to our lives that most of the time we are not even aware of the being “inside” as much as we are. Needless to say the inside of our buildings is perhaps more important than our built public face.
This highlights an inherent dichotomy. On the one hand, the careful consideration of our interior is an intrinsic human need and yet, simultaneously, designing the interior is amongst the youngest of professions. Compared to other fields, the design of the interior is to the built world equivalent to the place of psychology in the medical field or physics in the realm of sciences.
Since our primary focus at the SC COLLECTIVE is using the business of design to improve life and its quality for all people, the fundamentals of human need become essential to understand. We like very much growing our ideas from individuals to the mass and from a person to their immediate surroundings, to the enclosures that contain them, the neighborhoods that support them and beyond.
In an effort to more deeply understand our art we, at the SC COLLECTIVE, have intentionally embraced the interior amongst one of the design lynchpins and are actively engaged in thorough research which explores history, theory, design, language, visual literacy and role of creative invention for the design of our habitable environments. This includes researching current industry inclinations as well as working closely with industry “think tanks”, manufacturing and global directions.