Research Philosophy

The practice of design is synonymous with quality of life. The SC COLLECTIVE is fundamentally structured to help support an improved quality of life for all involved with the thinking, conceiving, strategizing, developing, implementing and using design. Designing is a creative and inventive act which requires the intentional combination of both the imagination and cognition to consistently provide usable supportive results. At the SC COLLECTIVE, Design is perceived to be the bridge between art and science, the conceptual and the pragmatic, and between practice and education.

We practice at the highest level of creative intelligence possible to examine existing issues and challenges in an effort to produce and deliver projects that achieve more than the goals stipulated by our clients. With a studied examination of industry and societal research, both historic and present, we rewrite the design brief to demand smarter, more efficient, and inventive solutions.

In order to accomplish this goal, our team members are curious, open minded and interested in the design world at large and current affairs. We are smart, talented and, above all, fearless. We are provocative and willing to try the untried. We understand issues as presented and also explore them turned inside out by asking a multitude of intuitive, intellectual questions. To keep a high level of originality, innovation and variety in our work, one essential component of our practice is the continuance of education. This fundamental commitment results in a consistent focus in research and rigorous inquiry which continues to “push the envelope” and produces better results and happier people… this is our aspiration.

Education and research is, therefore, one of our mantras. Along with being involved with various educational institutions in the act of teaching and personal learning, we continuously engage in the identification and participation of research and development which we conduct in our practice. With experimental and innocent questioning, we explore questions at the root of the cause or process. No stone is left unturned. Sometimes, these can be uncomfortable areas of inquiry. Within this section of Education and Research are some provocative and comprehensive case studies, spearheaded by Shashi Caan, which provide insight and the impetus for further exploration.