Type: Interiors (Designed with SOM)
Location: New York. NY (300 Park Ave)
Awards: 2002 International Interior Design Association – National Award
This prototype for a new retail environment incorporates all attributes of interior architecture to create a consistent brand and customer experience in all branches.
One of the main objectives for the project was to orchestrate the client experience from street curb to financial advisor, creating a positive, rewarding exchange that attracts target customers and supports the development of more profitable relationships with existing clients.